Public Relations

Using communications to inform, build or reinforce the perception of your company.

The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” And that is exactly what the Public Relations team at HAP Marketing does.

We work directly with clients to develop a plan and deliver high quality content. The valuable content helps increase brand awareness and credibility while engaging and informing key audiences. We also monitor trends and make sure our clients are involved in all relevant industry conversations.

Social media is an additional communication channel that allows our clients to connect with their customers and the public in a way not previously possible. The brief, frequent messaging used in Twitter and other social outlets builds relationships, and our experience with public relations in social media delivers the best story possible while incorporating the best SEO practices into the writing.

We research, develop and execute PR programs customized for each of our clients. Our PR initiatives include:

  • Media Relations
  • Press Releases
  • Feature Articles
  • Case Studies
  • Technical Articles
  • Op-Ed Pieces
  • Media Interviews
  • Biographies
  • Trade Show Support
  • Media Monitoring
  • White Papers
  • Blogging
  • Social Media
  • Advertorials